From Low Visibility to Consistent Leads- Brand Awareness Case Study

Despite years of experience as an astrologer, there’s a very simple reason why they’re struggling to generate enquiries online.

When our client first approached us they were knowledgeable and had built themselves an incredibly loyal fan base, however they were only known within their small circle. They weren’t known by many outside of their circle, meaning their enquiries were completely Irregular. Sometimes they would get a couple of enquiries, sometimes none.

Astrology requires trust. People want to feel like they know who they are talking to. They want to feel confident they can trust them. Now, with everything done via social media, they approached Buzzspire, the digital marketing agency in Delhi. They wanted to increase their brand awareness to the right people, create trust and therefore generate leads.

We knew where to start: video. A face and a voice build trust faster than any post can, so our video editing agency in Delhi became a big part of the plan, right from day one.

Brand Awareness:

We created short, relatable video content. Astrology relies heavily on trust and people will trust a face and voice much more than reading. Each video showed off their style, how they explain things and their knowledge. We also made sure they had a consistent look and vibe. This means if someone sees the brand twice they will know what it is. This is the foundation of any good astrologer social media marketing plan.

Engagement:

Having reach isn’t useful if people aren’t staying on the page. We analysed which topics people were bookmarking, what openers were grabbing their attention and what content was keeping them watching. We created more of this content and less of the content that wasn’t working. We had strong openers and clear messaging. This meant our watch time increased. The platforms noticed meaning they started showing our content to larger audiences.

Leads:

All videos and posts had clear CTAs. Message us, book a consultation, follow our profile. We made sure everyone knew what to do. Our social profiles became a lead generation hub.

This is a common approach for personal brands. To get people to know you and trust your content then make it easy for them to take action.