creatix graphers pvt ltd: ₹40
Built a bespoke Node.js site and ran optimised Google and Meta ad campaigns, which reduced our cost per click from ₹70 to ₹40 and generated ₹1 Lakh in sales from a ₹20k ad spend.
Campaign Results & Key Impact
Cost Per Click (CPC)
₹40
Reduced from ₹70, approximately 43% lower
Daily Leads
12
Reported daily lead generation
Daily Google Ads Budget
₹3,200
Reported daily budget
Meta Ads Spend
₹20,000
Reported advertising spend
Sales Generated
₹1,00,000
Reported sales attributed to Meta Ads
Meta Ads ROAS
5x
₹5 in reported sales per ₹1 in ad spend
Project Overview
This healthcare PPC case study began with us being tasked with getting a healthcare brand in Delhi to get a steady flow of patient calls daily. The client approached us with a poorly performing website and rising costs on their ads. Overall, it wasn’t great. They were generating leads, but it was unpredictable. We rebuilt their website from the ground up, created new Google Ads and Meta Ads campaigns and ensured we were tracking the performance of all the clicks. Within weeks, we were getting a steady flow of calls coming in. If you’re looking for an authentic healthcare Google Ads case study with figures, then this is the one!
The Business Challenge
Healthcare is a competitive sector in Delhi. All clinics and hospitals will be bidding on the same keywords. Therefore, the average CPC you’ll get is going to be around ₹70. Combined with this, they had a limited budget. Their website was slow to load, difficult to update and lacked a good admin panel. This meant even making small updates would have required the help of a developer. You can’t drive paid traffic to a poor performing page. In healthcare, patients are cautious and like to compare. This meant we needed to ensure our landing page was strong; otherwise, we’d be losing patients within the first few seconds. This meant we needed to ensure we were getting a steady flow of leads at a lower cost.
Campaign Objectives
- 1
Reduce the cost per click from ₹70 to ₹40.
- 2
Generate approximately 12 leads per day.
- 3
Build a fast-loading, mobile-friendly website.
- 4
Improve the quality and consistency of patient enquiries.
- 5
Generate direct sales through Meta Ads.
- 6
Track calls, form submissions, and campaign performance.
Digital Marketing Strategy
Website First We created a bespoke Node.js website with an easy-to-use admin panel. After this, we spent our first penny on driving traffic. The reason we focused on this first is that having a low cost per click won’t help if the page is slow-loading. All good quality PPC services for healthcare will always start with improving the landing page. Campaigns We targeted audiences who were actively looking for a Doctor or Treatment using Google Ads. We also used Meta Ads to give them a gentle push. We set a fixed daily budget of ₹3200 for Google Ads and carefully monitored all the clicks. This is where you’ll see a good PPC service in Delhi pay off. Whilst anyone can turn a campaign on, keeping the cost low whilst getting leads is challenging. We kept our cost per click low by keeping our keywords highly targeted, regularly maintaining our search terms and changing the bidding amounts each day. When running Google Ads for Healthcare in Delhi, you’ll notice that local intent is king. People will be searching for local doctors, and therefore you need to pay for these clicks. Generic clicks don’t matter as much.
Execution & Tactical Approach
Step 01: Custom Website Development
Developed a fast, mobile-friendly Node.js website with an easy-to-use admin panel, streamlined enquiry forms, and prominent call-to-action buttons.
Step 02: Healthcare Keyword Research
Identified high-intent keywords related to doctors, treatments, symptoms, appointments, and location-based healthcare searches.
Step 03: Google Ads Campaign Setup
Created targeted search campaigns, implemented negative keywords, reviewed search terms, and focused spending on keywords with stronger lead-generation potential.
Step 04: Meta Ads Campaign Optimization
Developed offer-focused ad creatives and audience targeting to generate direct sales and complement Google Ads activity.
Step 05: Conversion Tracking & Continuous Optimization
Monitored calls, form submissions, clicks, and reported sales. Used campaign performance data to refine bids, budgets, targeting, and landing-page experience.
Conclusion & Long-term Impact
We helped the client go from guessing to predicting. They’re getting 12 leads daily with a cost per click of ₹40. They’re also getting a Meta campaign generating ₹1 Lakh from a ₹20,000 spend. This wasn’t luck. We had a good-quality website, careful keyword research and daily optimisation. If you have a healthcare business and are struggling with your ad costs, then we should chat. Our PPC service in Delhi is perfect for this. We utilize real data and honest reporting to get results.
Case Study Summary
Client
creatix graphers pvt ltd
Industry
Health & Fitness
Core Result
₹40
Services Implemented
Related Services & Links
Dedicated Service Resources for this Project
Learn more about the specific digital marketing, performance advertising, and development services deployed in this case study:
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