Brew & Bean: 96% increase in local discovery
Dominated local food discovery and boosted café foot traffic across multiple urban locations using hyper-local SEO and geo-targeted ads.
Campaign Results & Key Impact
Local Discovery
+96%
Increase in views on Google Maps & Search local map packs.
Map Driving Directions
+112%
Surge in customer requests for directions to café locations.
Weekend Store Revenue
+78%
Growth in weekend sales across newly opened café branches.
Google Review Score
4.8 ★
Average customer rating across 1,200+ verified customer reviews.
Project Overview
Brew & Bean is a chain of artisanal specialty coffee houses and bakehouses located across major metro hubs. They collaborated with BuzzSpire Media to launch local marketing initiatives driving foot traffic and table reservations.
The Business Challenge
New location openings suffered from slow initial customer adoption due to intense local competition from established coffee chains and lack of location-based search visibility on mobile maps.
Campaign Objectives
- 1
Dominate 'coffee shop near me' and 'best café' local search queries.
- 2
Drive weekend foot traffic during off-peak hours using targeted promo offers.
- 3
Grow local Instagram follower community and user-generated tagged posts.
Digital Marketing Strategy
We built a hyper-local marketing growth engine utilizing Google Business Profile optimizations, geotargeted Meta Instagram Reels, localized micro-influencer tasting events, and map directions ads.
Execution & Tactical Approach
Google Business Profile Optimization & Map Ads
Optimized multi-location map listings with geo-tagged images, live menu updates, customer review response automation, and Google Local Services ads.
Geo-Fenced Social Media Ads
Deployed 3km radius Instagram ads around each café location featuring mouth-watering food visuals and limited-time mobile coupons.
Local Influencer Tasting Nights
Organized exclusive tasting events for local food bloggers, generating hundreds of organic Instagram stories and Google reviews.
Conclusion & Long-term Impact
Brew & Bean successfully established itself as a top-rated local coffee destination by leveraging localized search strategies and visually compelling social campaigns.
"Our stores are packed every weekend. BuzzSpire Media put our cafés on the digital map and gave us a scalable formula for every new store launch."
Siddharth Roy
Co-Founder & Operations Head, Brew & Bean