EduPrime Academy: 168% increase in qualified enquiries
Scaled student admissions for professional certification courses using high-converting landing pages and precision Google Search ads.
Campaign Results & Key Impact
Qualified Enquiries
+168%
Increase in verified student counseling inquiries.
Landing Page Conversion
6.2%
Up from 2.1% baseline through mobile UI optimization.
Cohort Fill Rate
98%
Percentage of available batch seats filled prior to start date.
Cost Per Student
-32%
Reduction in customer acquisition cost per enrolled student.
Project Overview
EduPrime Academy provides online and hybrid post-graduate diploma programs in Data Science, Digital Marketing, and Financial Analysis. They partnered with BuzzSpire Media to increase student enrollment for their flagship cohort programs.
The Business Challenge
EduPrime faced rising ad costs in the ed-tech sector with high bounce rates on generic course catalog pages and drop-offs during counseling call registrations.
Campaign Objectives
- 1
Increase prospective student counseling form submissions.
- 2
Improve landing page conversion rate from 2.1% to over 5.5%.
- 3
Decrease Cost Per Enrolled Student (CPES) across digital channels.
Digital Marketing Strategy
We re-engineered the student acquisition funnel by creating course-specific interactive landing pages, launching search intent campaigns targeting career upgraders, and introducing automated WhatsApp lead follow-ups.
Execution & Tactical Approach
High-Conversion Course Landing Pages
Built mobile-first landing pages featuring downloadable syllabus brochures, alumnus placement statistics, and instant counselor booking widgets.
Intent-Based Google & YouTube Ads
Ran high-intent keyword search campaigns alongside YouTube in-stream ads targeting professionals looking for career advancement courses.
Automated Multi-Channel Nurturing
Configured automated email & WhatsApp drip sequences sharing student success stories to nurture leads through to enrollment.
Conclusion & Long-term Impact
By aligning campaign messaging with student career aspirations and removing frictionless booking barriers, EduPrime achieved record-breaking enrollment figures.
"BuzzSpire Media delivered exceptional results for our admission drive. Every cohort fills up faster than scheduled with highly qualified candidates."
Dr. Meera Nambiar
Academic Dean, EduPrime Academy