UrbanNest Interiors: 14,785
A 30-day Google Ads Search campaign for UrbanNest Interiors in Delhi NCR. It produced 754 clicks and 18 conversions on a total spend of ₹508.63, at ₹28.26 per conversion.
Campaign Results & Key Impact
Impressions
14,785
Number of times the ads appeared in front of people searching in Delhi NCR
Clicks
754
People who clicked the ad and visited the site
Click-Through Rate
5.10%
About 5 in every 100 people who saw the ad clicked on it
Average CPC
₹0.67
Average cost paid for each click
Total Spend
₹508.63
Total advertising cost over the 30-day campaign
Conversions
18
Conversions recorded by Google Ads during the campaign
Cost per Conversion
₹28.26
Average amount spent to get one conversion
Project Overview
UrbanNest Interiors is a local interior design business serving homes and commercial spaces in Delhi NCR. Its services cover both residential and commercial interior design. Buzzspire Media ran a 30-day Google Ads Search campaign for the business. The goal was to reach people who were already searching for interior design services in Delhi NCR and turn those searches into conversions. Over the 30 days, the campaign recorded 14,785 impressions, 754 clicks and 18 conversions. Total spend was ₹508.63, which works out to ₹28.26 per conversion.
The Business Challenge
UrbanNest needed a steady way to get online enquiries. Organic visibility alone was not enough to reach people who were searching for interior design services at the exact moment they needed one. Someone looking for an interior designer in Delhi NCR usually compares a few options quickly. A business that does not show up at that moment is easy to miss. Paid search was the obvious next step, but it comes with its own risk. Interior design keywords in a local market are competitive, and it is easy to pay for clicks from people who were never going to become customers. Every irrelevant click costs money and adds nothing. So the real challenge was balance. The campaign had to bring in enough traffic to be meaningful, keep the cost per click low, and still turn a fair share of that traffic into conversions. More clicks alone would not have solved the problem. Clicks that lead to enquiries would.
Campaign Objectives
- 1
Generate online enquiries and conversions through Google Ads Search.
- 2
Reach users actively searching for interior design services in Delhi NCR.
- 3
Keep the total advertising spend under control while building traffic.
- 4
Improve conversion efficiency instead of simply increasing click volume.
- 5
Reduce wasted spend by filtering out irrelevant search traffic.
Digital Marketing Strategy
The problem: People searching for interior design services have a clear need. But a broad campaign would also attract people with no intention of hiring a designer, and that is where budgets get wasted. The insight: In a local service business, relevance matters more than reach. A smaller number of well-matched searches is worth more than a large number of loosely related ones. The approach: Buzzspire Media built the campaign around search intent and location. Ads were shown to people in Delhi NCR who were searching for interior design services. Keywords were chosen for what the searcher was trying to do, not just for how often they were searched. Ad copy was written to match those searches, so the person clicking already understood what UrbanNest offered. Budget was managed with a fixed limit, and the campaign was reviewed on a regular basis instead of being left to run on its own.
Execution & Tactical Approach
Step 1: Location-Based Targeting
What: The campaign was set up to show ads to people in Delhi NCR. Why: UrbanNest serves a specific area. Clicks from outside it cannot become customers. How: Location targeting kept ad delivery inside the service region, so spend went towards people who could actually use the service.
Step 2: Search-Intent Keyword Selection
What: Keywords were selected around what users were searching for when they wanted interior design services. Why: People who search for a service are much closer to a decision than people who only browse. How: The keyword list focused on searches that showed a need for residential or commercial interior design.
Step 3: Relevant Search Ad Copy
What: Ads were written to match the searches that triggered them. Why: When the ad reflects what the person typed, the click is more likely to come from someone who is actually interested. How: Copy stayed close to the services UrbanNest offers: residential and commercial interior design.
Step 4: Negative Keyword Optimization
What: Irrelevant search terms were added as negative keywords. Why: Without them, the ads can appear for searches that have nothing to do with the service, and each of those clicks costs money. How: Search terms were reviewed, and unrelated ones were blocked from triggering the ads.
Step 5: Search Query Analysis
What: The actual searches that triggered the ads were checked. Why: The words a person types often differ from the keywords an advertiser chose. The query report shows the gap. How: Findings from this review fed back into keyword choices and the negative keyword list.
Step 6: Budget Control
What: Spend was kept within a limit throughout the 30 days. Why: A small budget leaves little room for waste. How: Total spend closed at ₹508.63.
Step 7: Continuous Optimization
What: The campaign was reviewed and adjusted throughout the month. Why: Search campaigns change as real data comes in, and early settings are rarely the best ones. How: Irrelevant traffic was removed or refined on an ongoing basis, with the goal of improving conversion efficiency, not just click count.
Conclusion & Long-term Impact
In 30 days, this campaign gave UrbanNest Interiors a measurable paid channel for Delhi NCR. The numbers were 754 clicks at ₹0.67 average CPC and 18 conversions at ₹28.26 each, on a total spend of ₹508.63. The main lesson is about focus. The campaign did not chase volume. It concentrated on relevant searches, filtered out the rest, and kept checking what the search data showed. For a local service business with a limited budget, that discipline is what keeps cost per conversion low. These are results from one 30-day period. Longer runs give a clearer picture of how the campaign holds up over time.
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